Communities around the globe are facing some of the most tumultuous, disruptive, and tragic events in generations.
This approach is not new for many organizations operating in fragile environments, where populations often rely on private sector organizations to step up in times of crisis—especially in one of the worst humanitarian crises in the world today. Successful companies and business leaders often prioritize “three p’s”: people, process, and product. But in crisis environments, a fourth “p”—purpose—must overlay this approach if organizations are to operate and support the communities that rely on their essential goods and services. These organizations must invest in a range of innovative initiatives and form partnerships with like-minded organizations to deliver on this vision.
By applying a long-term approach to investing in our people, HSA Group has retained and developed our workforce through short- and long-term measures, providing free private health insurance to employees who can’t access basic health care due to the extensive disruption to Yemen’s public health system, and partnering with SAP to launch a program for recent Yemeni graduates to obtain internationally recognized technology certification that will expand our organizational capabilities.