Business Maverick: Richemont Shareholders Reject Activist Bluebell’s Demands

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Richemont shareholders rejected Bluebell Capital Partners Ltd.’s proposal to add the former head of Bulgari to its board, a defeat for the activist investor’s campaign to boost shareholder representation.

The Swiss luxury goods company instead named an existing board member, Wendy Luhabe, to represent investors in the traded shares in an attempt to defuse the conflict.

The vote followed verbal sparring between Chairman Johann Rupert, who controls the Cartier brand owner through its B-class stock, and Giuseppe Bivona, the founding partner of Bluebell. The South African billionaire holds 10% of the company’s share capital and yet controls 51% of its voting rights. While the outcome is a victory for Rupert, the company did cede a bit more influence to Class-A shareholders for the first time in 34 years.

Francesco Trapani led the Bulgari jewelry brand for nearly three decades until 2011 and was a founding partner of Bluebell in 2019. Richemont’s management, as well as several shareholder advisory firms, recommended voting against Trapani. Richemont management argued the former Bulgari and Tiffany & Co. executive is too closely associated with rival LVMH, which owns both brands.

Richemont announced a deal last month to sell a stake in its online retail business YNAP to Farfetch Ltd.

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Sued for peace against Solvay, defeated by Richemont, totally rebuffed by Glencore. Not the best record, but the best possible evidence for what I've said all along about Bluebell - in a rush for relevance but lacking in integrity or coherent intent.

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