By Danny Karmin – Cronkite NewsBalloons, confetti and the sounds of Latin music filled the Ice Den Scottsdale. In the background, the subtle sound of skate blades and stick taps echoed throughout the ice rink.
Through its partnership with the Arizona Hispanic Chamber of Commerce, the Coyotes will highlight thriving Latino businesses from the greater Phoenix area and work with Latino marketing agency Chemistry Cultura to help improve their business brands. Gutierrez, the only Latino president and CEO in the NHL, hopes to leverage his platform to make a difference in the community.
Villalobos notes that the Arizona Hispanic Chamber of Commerce has been highlighting many of these local businesses for a few years. Magdalena Serrano, director of Mima’s Beauty College, says she’s grateful for the selection and recognition from the Coyotes.