Auto industry’s ‘bad rap’ repels potential workers

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Auto plants are high-tech power- houses, yet they can’t attract enough employees.

“I’m in a plant right now in North Carolina that I can honestly tell you it takes my breath away,” Rose, global vice-president, human resources at Linamar Group, told Vancouver correspondent Steve Mertl.

Yet, Linamar, like other industry employers, continues to grapple with skilled labour shortages. At any given time, the Guelph, Ont., supplier has 500 to 700 openings, said Rose. “Trades in general have had a bad rap for years,” said Alan McClelland, dean of automotive programs for the School of Transportation at Centennial College in Toronto.

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