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Band-Aids and Tylenol will have a new name on their packages | CNN Business

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Band-Aids and Tylenol will have a new name on their packages

We have all heard of Band-Aid, Tylenol, Benadryl and Johnson’s baby powder. We have never heard of the new made-up word Kenvue. But Kenvue will be the new corporate parent of these familiar consumer health brands next year. Johnson & Johnson\n \n , the owner of these labels, is in the process of splitting into two companies — one focused on medical devices and medications, the other on consumer health products.

Kenvue appears in white letters against a green background, and the letter “K” includes a sideways heart. It’s no coincidence that Kenvue does not have any meaning or history, said Jay Jurisich, the CEO and creative director of brand naming agency Zinzin. Companies often look for names that are squeaky clean from any controversy. The name Kenvue reflects J&J’s desire for the new consumer company identity to take a backseat to well-known brands such as Band-Aid.

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So Johnson and Johnson is pulling a Phillip Morris and distancing itself from its covid vaccine troubles. Okay, Kenvue Johnson.

okay

Here's an idea, how bout butt hurt and offended

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J&J Says New Band-Aid and Tylenol Company to Be Named KenvueThe new name—signifying knowledge and sight—is a milestone in J&J’s plan to separate its consumer-health business from its prescription-drug and medical-devices units next year.
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