Honda, Sony Join Up to Form EV and Mobility Company

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Honda, Sony Join Up to Form EV and Mobility Company
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Sony Honda Mobility will build and sell cars in the United States.

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Honda and Sony announced a partnership to build electric vehicles and sell them in the U.S. in spring of 2026, according to a recent announcement from the new joint venture, which will be called Sony Honda Mobility. Japanese market deliveries will follow later that year. The company describes itself as a"software-oriented Mobility Tech Company"—but of course, the software will be housed within an electric vehicle, so it will be a hardware company as well.

and Vision-S 02 SUV concepts, which seemed to come out of nowhere.

We'll know more in a few years as the two companies work together to develop systems for the new products, which should also include Level 2+ and Level 3 technologies. The new company also intends to create an online direct sales model, which perhaps indicates side-stepping the existing Honda dealership network and/or selling the vehicle with unique branding.

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