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What a Kroger and Albertsons Merger Could Mean for North Texas Shoppers

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North Texas shoppers seem to have mixed feelings about a Kroger-Albertsons merger.

Rincon and Associates is a Dallas-based marketing and research firm. Rincon said losing a major grocery store option could impact shoppers.

"Oftentimes with few choices, prices do go up,” Rincon said. “It just depends on how many choices consumers have.""I'm not sure I'm thrilled about that,” Cunningham said. “How many more grocery stores do we have? Tom Thumb? So that would be one less competitor. I'm not thrilled about that.""I don't know if that will impact my medication,” Albertsons shopper Linda Hale said. “If I will have to go back to Kroger.

A merger would make this company the second-largest grocer behind Walmart. Rincon said Kroger still needs to do more to gain growth in north Texas. "Without any new innovative techniques I think that the H-E-B and Amazon are still going to dominate this North Texas market," Rincon said.But some shoppers already have their minds made up.This article tagged under:

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Kroger and Albertsons plan merger to combine 2 largest supermarket chainsThe grocery store chain Kroger plans to buy rival Albertsons in a merger valued at $24.6 billion — a deal that is likely to draw intense antitrust scrutiny from federal regulators as food costs soar. Ugh. Kroger is already too big for itself. Kroger is already a behemoth.
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