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Company backing football Super League appoints new CEO

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LONDON : The company backing a proposed Super League has appointed a new CEO as it continues its bid to revive the divisive idea that threatened European soccer's status-quo last year. In a statement A22 Sports Management said Bernd Reichart, the former CEO of media company RTL Deutschland, would take over

LONDON : The company backing a proposed Super League has appointed a new CEO as it continues its bid to revive the divisive idea that threatened European soccer's status-quo last year.

"His initial focus will be to initiate an active and extended dialogue with a comprehensive group of football stakeholders including clubs, players, coaches, fans, media and policy makers," the statement read. Reichart said the current issues facing European soccer would not resolve themselves and that 'serious reform' was required."The Presidents of Real Madrid and FC Barcelona and the Chairman of Juventus FC have recently outlined their views on the issues facing the sport," the 48-year-old said.

Real Madrid, Barcelona and Juventus were amongst 12 clubs to announce a breakaway Super League in April 2021 but after a hostile reaction from across the game and from fans and governments alike the move promptly collapsed, with all six English clubs plus Inter Milan, AC Milan and Atletico Madrid withdrawing.

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