Tupperware wants to jump from grandma's cupboard into the cool kids' homes | CNN Business

The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. But to get on their radar, Tupperware has to show up in ways that matter to younger shoppers. That means shedding its throwback to its Mad Men-era image, and positioning Tupperware products as buzz-worthy, high-utility and with an environmentally-friendly purpose.

Taking over the kitchen Fernandez wants Tupperware to go well beyond containers and claim the full circle of meal prep in the kitchen – from storing ingredients in its containers to cooking food using Tupperware gadgets and then putting the leftovers back into – what else – Tupperware containers.

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CNN /  🏆 4. in JP

Woah...

Yea the rich cool kids. Tupperware is too damn high 😭😂

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