Shipping Matchmaker Newtrul Lands Multi-Million Investment

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Described by its CEO as a sort of Expedia or Stubhub for the trucking industry, Chicago-based Neutrul announced Monday it won millions in new investments.

Stockman is pleased with the mix of investors, especially SignalFire and Flex Capital which he described aslarge new institutional investors that will have tremendous amount of experience with marketplaces and building unicorns and all of the ideal characteristics one would wish for when taking in new money. They both share the same vision as us in terms of developing software, and potentially even giving away software, to both parties.

“We've gone, in the last three years, from 19,000 freight brokerages to 22,000 freight brokerages so the industry is not consolidating it's just getting further fragmented which means truckers just need to call more places now or log into more websites,” said Stockman.Newtrul Stockman says Newtrul's “sweet spot” is what he terms mid-market trucking companies that operate 50-500 trucks rather than owner-operators or individual drivers. Over the past year, Newtrul has added more than 10,000 active carrier users of all sizes to its platform and is currently working with nearly 75 customers, according to a company release.

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