Business Maverick: Five Things Elon Musk Wants to Change About Twitter Right Away

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Elon Musk is working to make his mark on Twitter Inc., days after assuming ownership of the service.

The world’s richest man has been reviewing the company’s code with help from Tesla Inc. engineers, while consulting with powerful friends he trusts to help him make important decisions about where to take the product.

Senior personnel on the product teams were asked to target a 50% reduction in headcount, according to a person familiar with the matter. Engineers and director-level staff from Tesla reviewed the lists, the person said asking not to be identified discussing private information. Layoff lists were drawn up and ranked based on individuals’ contributions to Twitter’s code during their time at the company, the people said. The assessment was made by both Tesla personnel and Twitter managers.

 

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According to people familiar with the matter, the phrase 'according to people familiar with the matter' is a comedic device when used in a work of journalism.

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Business Maverick: Advertisers begin to grill Elon Musk over Twitter ‘free-for-all’Elon Musk promised advertisers he would keep Twitter from turning into a “free-for-all hellscape”. This week, advertisers are beginning to demand details on how he plans to uphold the commitment. I hate guesses. I’ll wait for the decisions and the facts.
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