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General Mills, Audi join list of companies pausing Twitter ads

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General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk.

Spokesperson Kelsey Roemhildt on Thursday confirmed the move by the Minneapolis-based maker of food brands such as Cheerios and Annie's macaroni and cheese.

Advertisers are concerned about whether content moderation will remain as stringent under Musk — a self-described"free speech absolutist" — as it has been, and whether staying on Twitter might tarnish their brands. Last week, General Motors announced that it had temporarily paused its Twitter advertising while it works to"understand the direction of the platform." GM described the pause as a normal step it takes when a media platform undergoes significant change.

Some could evaluate their plans after Twitter's new"content moderation council" meets. Musk has said he will not reinstate any accounts or make major content decisions before it is convened. No date has been announced for that meeting.

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haters gonna hate

Why do that hate free speech?

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General Mills and Audi pause Twitter ads after Musk takeover | CNN BusinessElon Musk's advertising problem is getting worse. 😂 Yeah. Sure it is. Just like all those irrelevant artists who made the news for a minute by removing their material from Spotify and then silently returned days later 🤣 CNN cries out at Elon.
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