“Fundamentally the first thing is to take marketing seriously,” said Alistair Bradley, owner of Mariana Marketing in British Columbia. “Whether you’re large or small you rely on marketing.”When your budget is limited don’t focus all of it on one or two channels.
“There is very little time available to create a digital presence in order to make online selling a priority,” the CFIB’s Cruz said. “It’s a full-time job … and you really have to invest in it.” “Doing social media about your construction company may not be as beneficial as a retail shop down the street,” he said. “About one in three small business owners say they can’t sell their products online at all.”Cutting costs is especially important when businesses are being squeezed by high inflation.
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