Germany edged past Britain in the past 12 months, Gosper told a recent sports marketing conference in Düsseldorf.
“I feel like it’s accelerating exponentially,” said Spiess, a 31-year-old software engineer. ”Through the help of social media, too, there’s this whole buzz around it. Being an American football fan is cool now.” The online queue when tickets went on sale in July hit 770,000, though it’s not clear if some were bots or if that number of people were on devices. In any case, the demand was more than double the London games, which typically sell out quickly.
The Bucs will get a boost from hosting, but the other three are all holding events in Munich this week, as well, to scoop up as many “undecided” fans as possible.
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