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A $2 Hot Dog Changed This Michelin-Starred Restaurateur's Entire Approach to Business

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In a TED Talk, former Eleven Madison Park owner Will Guidara outlined his “unreasonable hospitality” strategy, and how you can use it to get ahead at your job.

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"I wasn't actually in the business of serving people dinner," Guidara said."I was in the business of serving them memories." To that end, he offered three pieces of advice for incorporating unreasonable hospitality into your own life or business."So often, we have such long to-do lists that we aren't able to slow down enough to actually listen to the people around us, to the things they're saying and all the things they're not saying," Guidara said, adding that he never would've heard the hot dog comment if he wasn't paying attention.

Finally, Guidara said incorporating his model of unreasonable hospitality took"the acknowledgment that if what you're trying to do is give people a sense of genuine belonging, one size fits one."

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