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Winning with WhatsApp Business messaging

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With a total of 15,000 link clicks to EcoWorld’s WhatsApp Business App, 69% expressed interest in the product and 21% were categorised as high-quality for follow-up. Brought to you by MetaforBusiness

After many successful collaborations with Meta through their wide range of digital ad solutions since 2018, EcoWorld looked to new diversified ways for acquiring high-quality leads and communicating with prospective homeowners.

“As time goes by, people’s expectations around service and convenience have changed from leaving details for businesses to call back to wanting immediate attention with instant and personalised response.“With our nature of business, customers need a lot of assurance in getting the right product and that initial relationship building is crucial.

As consumer behaviour is constantly evolving, Tang pointed out that businesses must be alert on what the current trend is as well as the incoming trend to discover the type of engagement suitable for their customers. “The whole essence of this campaign was about driving more prospective home buyers and high-quality leads compared to business-as-usual marketing.

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