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Gold is for business, grey is for government as Twitter gets set to verify

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CEO Elon Musk has allotted colours for categories, such as a blue check for individuals including celebrities

Twitter is planning to roll out its verified service next Friday with different coloured checks for individuals, companies and governments, after a botched initial launch led to a surge in users impersonating celebrities and brands on the platform.

“Painful, but necessary,” he said, adding that verified accounts would be manually authenticated before a check was activated. The social media platform on Monday delayed its relaunch to make it foolproof as the service is expected to help Twitter grow revenue at a time when Musk is trying to retain advertisers after buying the company in October for $44bn.

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