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Money podcast began as a laugh, now it’s a million-dollar business

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My Millennial Money uses humour to share its DIY personal finance message with its Millennial audience.

At the moment Glen James may just be the slowest man on the 2022 AFR Fast List.

SYMO Interactive makes its money through running ads on the podcasts, along with offering paid money courses, ebooks, webinars and referrals to advisers, mortgage brokers and accountants.James puts My Millennial Money’s success down to its positioning as a “light-hearted” personal finance podcast. “A lot of younger millennials who I was helping, they came into my office after financial advice, but they actually didn’t need ‘financial advice’. They just needed to get on a budget ... spend less than what they earned, pay off their debt and just practice good, basic financial hygiene,” he says..

While the surfing gym idea didn’t stick , another idea did: investment analysis and news platform, Livewire Markets.

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