PHANTOM SHARES: The Finance Ghost: The lowdown on Mr Price, Takealot, Old Mutual and Lewis

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Mr Price has a red ocean strategy, as there really isn’t much to differentiate its businesses in the market.

A “blue ocean strategy” sees a company differentiating itself to such an extent that there are few competitors. A “red ocean strategy” is the opposite, filled with sharks and blood and … you get the idea.

There’s not much that the company can do about load shedding, of course. Sales in September were down 6.7% thanks to Eskom and the impact on consumers. Elements that are within Mr Price’s control include the loss of market share in the core Apparel business over the past two quarters and the Homeware segment suffering a drop in comparable store sales of 9.9%. In Homeware, Mr Price acknowledges that competition has heated up.Aah, Prosus.

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Great piece TheFinanceGhost.

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