“A lot of companies tried to change the front, and during the process they realized that the making of this bumper is a huge investment because it’s a plastic-mold-injection bumper, and they would have to spend hundreds of thousands of dollars to make it,” said ADRO Chief Designer Davis Yongwon Lee. “But we thought it was worth the investment. Not only in terms of sales, but in terms of making a statement.”So ADRO invested “a lot of money” into making the body kit.
“You can never get it 100% correct, so you had to measure all the holes to guesstimate,” Lee said. “You will always have two or three millimeters of tolerances… No cars are alike because of the tolerances, so we had to guess where all these holes were, which was very time-consuming.”The resulting $3500 product came out spot-on, Lee said, with everything lining up, and the parts are made of the same TPO polyethylene used by BMW.
It’s all pretty nice but, as Lee said, one of the goals was to “make a statement” because this isn’t just a body kit company. Sure, they also make body kits for Hyundais, Kias, Genesis, and Teslas, as well as cool parts for the
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