Love it or hate it, AI is changing how companies create content

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Will text-to-image generators replace creative roles, or simply up the ante?

AI tools have broad applications for all kinds of industries and our understanding of their potential use cases is still young. As AI moves into video, audio and website building, it stands to become a routine part of the everyday business process., a Calgary-based startup that is pioneering the use of AI to quickly and efficiently generate descriptions for real estate listings.

While AI is capable of incredible feats, the most important difference, Mr. Sabbagh says, is the time it frees up for businesses. “When you’re taking a task that is manual or cognitively demanding, AI lets you get that time back.”tried the tool in 2021

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