Britain's ASOS continues with finance chief search, interim CFO to leave

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British online fashion retailer ASOS said its interim chief financial officer will leave in six months, giving it a deadline in its search for a permanent CFO, at a time of turnaround for the company.

A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkettsaid its interim chief financial officer will leave in six months, giving it a deadline in its search for a permanent CFO, at a time of turnaround for the company.

ASOS has led the charge to the shift in online retailing in Britain over the last decade but lately its growth has stalled, and new chief executive José Antonio Ramos Calamonte, who took the helm in June, is trying toThe group had already been searching for a new CFO after Mat Dunn stepped down on Oct. 31. It said on Friday that Interim CFO Katy Mecklenburgh will work out her notice period of six months after she was named CFO of Softcat.

Ramos Calamonte has vowed to re-vamp ASOS's "inefficient" supply chain, find a way to re-engage its 20-something customers, better leverage its data, cut costs and refresh its culture.

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