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Is the second-hand market a boon for fast fashion?

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However, this new consumer habit, favoured by younger generations, among others, has certain limits.

Some second-hand market platforms seem to be falling out of love with fast-fashion’s giants, and it’s now clear why…

If the benefits of buying second-hand are well documented, the resale market could nevertheless lead to over-consumption in some cases. The Inditex brand seems to be a hit on a large number of second-hand platforms, starting with Depop, an application particularly popular with Gen Z, which offers no less than 439,696 of its items. But the brand’s wares can also be found on eBay, Asos Marketplace and Vestiaire Collective.

According to the report, Zara is not the only popular brand on thrift platforms. Based on the volume of listings, Nike, Adidas, H&M, Victoria’s Secret, Asos, Levi’s, Louis Vuitton, Gucci and Chanel are also among the most popular brands, labels and fashion houses.

 

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