Quarles & Brady unveils new brand name, rooftop sign - Phoenix Business Journal

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The high-profile law firm is rebranding with a simpler, distinctive brand name. phoenix

Quarles & Brady LLP, one of the five-largest law firms operating in Arizona, has unveiled a new brand name: Quarles.

In its announcement, Quarles called the change a “brand evolution” that reinforces the firm’s “dedication to understanding the business goals of its clients and offering practical, timely guidance to help them solve problems and stay ahead of the curve.” "[Arizona] has emerged as a more mature and diversified market. Both entrepreneurs and enterprise companies want to be here. We see a lot of growth here in the long term," Vynalek told the Business Journal.

As for what may be around the corner in 2023 with talk of a recession, Vynalek said clients are nonetheless maintaining a certain level of optimism.

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