Adults are buying toys for themselves, and it’s the biggest source of growth for the industry

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Adults who buy toys for themselves are responsible for a fourth of all toy sales annually and are the biggest driver of growth throughout the industry, NPD Group data shows.

has lines from Barbie and Hot Wheels that are designed specifically for this group of buyers.

Razor began selling its classic kick scooter in 2000. Within six months, the company had sold more than 5 million units. The Razor Icon, which can reach 18 miles per hour, retails for $600 and is part of the company’s wider collection of items for kidults. There’s also the Rambler, a take on the retro mini motor-bike, which looks like a swoop bike from the ’60s and can reach 15.5 miles per hour. It retails for $660.Zahn also pointed to Basic Fun as another example of a company transforming its traditionally kid-centric toys into unique items for adults.

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ForceCenterPod JenniferLanda StarWarsExplain MollieDamon

I proudly, wholeheartedly, with being content I call myself “Kidult”. I have so many soft toys 😬☺️🤦🏻‍♀️

Um no lol this is silly. I buy “collectible action figures” not toys.

いいんじゃない😑✨

Bring back Beanie Baby Mania?! beaniebabybot

Oh come on – adults have ALWAYS been buying toys for themselves. Just more expensive ones.

Are kidults really kids? Do they play with the toys or use them like decorative objects? How much of them buy toys they never be able to have young? What the habits of consumption behind?

This is very sad

Ok...

Bro think about it this way, we can’t afford Disney. We can’t afford nice cars, trips or anything. We can afford a 20$ gun dam model.

Good for them. Video games, Lego, erector sets, tabletop games like Dead of Winter, MtG, and D&D. W's for happiness, all around. Only, why are they counting 13-16 year olds as adults?

Pathetic

Guilty

Don't even ask me about my collectibles. Guys acting like if they didn't have 3 kids, 2 cats and 5 dogs they wouldn't be buying toys. Pfft....my Juan Luc Picard figurine would beat the shit out of your kid....Mr. 'adult'.

Yeah? When I was a kid and wanted X awesome thing but couldn't get it because I was poor, I swore that - as an adult - I would buy and play with the awesome stuff I wanted. Now, being an adult, I get to do that - Because I make my own fucking money and spend it how I want.

Calling 12 year olds adults is objectively incorrect.

That's what you get for forcing society to raise weak children who need safe spaces. We now have a society of adult children who want mommy and daddy to take care of everything, therefore the government expands and we get over reach by said government. A leads to B leads to C

This headline is so misleading it hurts. Straight up clickbair

Because they’re shitty collectibles now instead of something to bring kids joy by being creatively designed and cheap.

In other news: Virgins are responsible for a fourth of all toy sales annually.

ToysForAdults Adults need more toys than kids for kids still live in a world of wonder and imagination, while adults, kids at heart, want to revive the memories of childhood pleasures they misss Merry Christmas to World esp Ukraine

And all of them are virgin liberals still in mom’s basement

Posted repeatedly and still utterly meaningless. Stop recycling stories. Stop insulting your audience.

Nostalgia is a thang.

Adults who buy toys for themselves are not adults 😂

Reddit moment

Were these the dildos MTG was talking about?

How do they know they’re buying them for themselves?

Hard to say that this presents any real surprise. We’re talking about a generation that has taken L’s in every way. Failed to leave their parents home. Failed to start their own families. Failed to grow up by any traditional definition of the phrase.

We are all a little children, but of different ages. Merry Christmas !

They’re buying them to resell them for a higher price. I don’t believe they have toys in their bedroom to play with.

The Association of Qom Seminary Teachers made a statement that execution and amputation is effective to silence the revolution of the unarmed people of Iran!! Let the world see the reason for the hundred days of resistance against these people. IranRevolution MahsaAmini

Because kids don’t play anymore.

And responsible for covid lockdowns, masks and LGBTQ crap

yeah I don't imagine children with limited funds would account for 100% of sales

And about 95% is LEGO.

Welp, there it it is. The most disturbing headline of 2022.

This is really pathetic

Are they just now discovering that adult action figure collectors exist and slapping a stupid name on it?

stop with these stupid made up names or words...

Play therapy.

I don't want to grow up...

Manchilds everywhere are keeping sales of paw patrol up. Film at 11

You misspelled 'emotionally stunted'

the toys are waaayyyy better now

So...people who refuse to grow up and act like an adult do things to prove they refuse to grow up. Shocking.

Hell yeah we are

i like lego

Do sex toys count, or..?

What's not to love about LEGOs?

Ahhh, the adult book stores are booming

Spoiled ass adults,Xmas is for the kids.i thought

You’re welcome 🫡

Why is NBC not covering all the corruption being exposed between the FBI and Twitter?

Second childhood!

متاسفا تحقیق در آن مورد به نظر می رسد بی فایده است چون آنها از کشورهای مختلف و همه آن افراد نیروی امنیتی دوره دیده و تحت حمایت سیاستمداران هستند

Wages are so low that there's no point working, and you've gotta have something to fill the hours.

How about you cover the disaster Biden has made off the border. What the hell is wrong with you?

, why aren’t you reporting on the broken migration chain. If these are really refugees, the army should be bringing them in safely. This is a makeshift housing facility in our airports. Others are sent out in the cold. Impeach Biden.

itseriknagel Erock, comment?

Posted earlier today; still not newsworthy.

Wow! What a great fucking story!

Todd_McFarlane pretty cool news

Wut?

I think this right here might account for a lot of the trouble this country's in.

A large segment of millennials refuse to grow up. An even larger segment of gen z is also refusing adulthood. It's becoming a big problem

Thanks for saving all those jobs, bee__witched!

Whaaaat? No…

CC: ConsoomerLs

It turns out children don’t have money

They also keeping me employed. Bless each and every one of them.

It’s time for toy companies to make more toys for adults

No comment.

I believe it! I mean I buried alive in my room 😂

You’re welcome 🤘

This was really always true, we just used to call them knickknacks.

If i am going to be honest with you ,in my own humble opinion without being sentimental of course, without offending anyone who thinks differently from my own point of view,but also by looking into this matter in distinctive perspective ,i would like to say i have nothing to say

umm__mel 😶

I MADE THE NEWS LET'S GOOOOO

FullyPoseable

Now that I'm grown, I have grown up money that wasn't available as a kid 🫂

Forget your negativity! We collect whenever we want!

No shit sherlock

Hell ya. I’ll keep buying them too toyphotography HasbroPulse actionfigures

My tiny plastic women and I will not be questioned

its an addiction

They’re good toys, Bruh

The kid version of me would have his little nerd mind blown. That's why we do what we do!

OfficialEGO EvilUno

We work hard it’s nice to escape and have some fun once in a while. Enjoy all your hobbies Adults! We’ve earned it!

Deadass 😎✨✨

What's the point of having an expendable income if you can't spend it on stuff that makes you happy?

I feel called out by this ... 😳

Duh.

To the toy industry:

adults purchasing collector-grade figures of the stories that influence them is the modern version of the wealthy Roman patron commissioning a statue of Neptune, in this TED talk I will~

Easier than therapy.

First, I'm a Millennial and killing industries I either cannot afford or have no interest in supporting; now, I'm a Kidult, huh? Guess I'm killing the world based on my interests and/or lack interest depending on what isn't going the way older generations would prefer.

Didn't much toys growing up like the other kids. Now I get to buy them as an adult and companies know it.

But what about toys from adult series like Rick and Morty

what kinda toys?

Have you see the hulk hogans Mattel has been releasing

When I grew up I feel like toys had lost their appeal and I didn't see the point of toys anymore but then when it come to action figures of the series I truly care about I like toys again so yeah I can see why

You’re welcome

Guilty as charged

damn right, and I'll do it again

I just got my toy room cabinets up. Now I'm happier than a pig in mud.

Well, we finally have our own money to buy what we want without our parents nagging about wasting money. my mom still nags anyway 🙄 let me enjoy my PS5 in peace 😭

I mean yea so we can create cool shots like this

OfficialEGO your toy hunt streams are saving some parts of the US economy!

My husband gave me the 13th Doctor’s Tardis.

Millennials are NOT destroying the toy industry. Just say it. 😁

As an adult who buys toys for themselves, all other adults stop. I want kid's toys to be high-quality and, cheap again. This premium market bull shit is killing creativity in the more affordable toys.

No one's buying $600 Lego kits for their kids just to have all the bricks for that set end up in a tote.

This just in… water is wet.

Sgt. Slaughter approves of this news

uh, because toys are awesome. its not rocket science.

you're welcome.

OfficialEGO Thank you kind sir for saving US economy

So it's true! millennials just refuse to grow up

Life sucks. Escapism is fun.

I’m one of them and don’t care about anyone who judges me for! I’ll live my life. You live yours!

...my backlog... I can stop anytime I want though. transformers

It's a sickness.

Doesn't hurt that these toys look WAY better than the ones I had ad a child My Optimus Prime didn't transform itself OR talk to me when I was a kid. Now I have one that does GI Joe Classified series is much cooler than the ones I had as a kid in the 80s

I DIDN'T DO IT, WASN'T ME! Oh wait, US numbers... not EU. Carry on, I didn't say nothing... 😅😇

Everyone needs a hobby.

Guilty as charged ☺️

That’s me!!! And don’t open those toys either!!

Not me with a massive hot wheels collection

Some how “kidult” feels more insulting than “man child”

Yah we do!!!

What about the obvious outrageous voter fraud

FernandoRGallo

SpectorCreative

It's nice to know we have moved from 20% to 25%

But what kind of toys is the question?👀🧐🤷‍♂️ In other news cucumber sales are up💁‍♂️

And for another useless static....

TalkingBay94 ok so it turns out you SHOULD buy [insert any memorabilia here]

Hey Hasbro, BackTVC yak_face onlyonekenobi bossksbounty holochronicles MShabbygeek BanthaSkullcom Save375

Well, they are also the ones with a job so...

Us carrying the toy industry. You’re welcome

We are kidults 😂

...and?

I feel attacked

We buy what we couldn’t as a kid lol

😮

A few recent pickups

DiegoCali14 _Bongzeez_ Toying_R_Us MontanaroTom MoescatoB CHC

TF_Fan_1986 We made the news guys!

😱

Remember how we were nothing in the 1980s according to Toy Wars?

I have plenty of friends who are major toy collectors, mostly stems from collecting all the things they couldn't as a Child. I've done that myself, bought everything I wanted as a kid, and couldn't get because of money just to slay those mental demons.

Real

One more symptom of a sick and dying society. 'When I was a child, I spoke as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.' 1 Corinthians 13:11

Still no real reporting on the Twitter Files and the damages done by FBI, DNI, and DHS as well as the Biden Campaign. Why is that NBC? You afraid of telling the truth? Is there a monster under your bed? Meanwhile The Southern Border's been invaded by 2Mil. This is an invasion!

I have grandchildren, but I'll admit to getting them a few Lego sets, that are clearly too difficult for them to do independently, simply so I can help! There's nothing wrong with having fun!

And?

Does LEGO technic count?

MikeWayland You are never to old for toys!

FACTS!!! 🥷🏾🐢

We know what kind of 'toys' the women are buying. 😨

BusinessBenG

I did a lot of work for toy companies over the years and they always miss this part, they understand the collector(sort of) but do not understand the adults who like to play as well.

Adults buying kid toys for themselves need mental help. Groomers?

'Adult toys'..

Most of them have purple hair and still live with their parents.

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