The brand sold more than $700,000 in socks from January to November 2022, documents show, and Fowler expects to hit $1 million in sales by the end of this year. Fowler started his career as a sneaker commentator online, where he'd discuss new releases and his own collection. That naturally transitioned into a sock brand when he decided to launch a product, but he still maintains his influencing career, he said.
To address those inevitable challenges, he's finding ways to keep sneakers interesting — like designing and testing new video and promotional strategies on YouTube and TikTok. For example, he's focusing on YouTube Shorts more than long-form content, where he initially grew his following. Fowler suggested consistently putting out content to increase your following, even if social media alone isn't paying the bills right away. Dede Raad is a content creator and investor who founded the fashion-and-travel blog Dress Up Buttercup.In 2015, Raad launched Dress Up Buttercup, a fashion-and-travel blog. This year, she expanded her brand to include Build Up Buttercup, a"Shark Tank"-like pitch competition that helps other entrepreneurs launch their own businesses.
She shared Build Up Buttercup, a four-episode pitch competition, on her social-media platforms in November 2022.
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