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Sony and Honda reveal their new car brand | CNN Business

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Sony Honda Mobility chief executive Yasuhide Mizuno said the car will have safety and driver assistance systems from Honda along with entrainment and interactive features from Sony

At a presentation during the Consumer Electronics Show, Sony Honda Mobility chief executive Yasuhide Mizuno revealed a prototype of the company’s first car, which looked like a mid-sized sedan, but he revealed little detail about it. The car will be available to order and even purchase in 2025, he said, but the first deliveries of the car would not take place in North America until 2026, he said. The car will be built at one of Honda’s factories.

When developing the car, the emphasis has been on software and user interface technology as much as on driving dynamics and performance, he said. Running above the car’s front bumper is a narrow exterior display screen the company calls the media bar. It will allow the vehicle to show information and interact with people outside the vehicle, Mizuno said.

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Why not add emulator support too!

It won’t need 45 cameras to know I’m unsafe.

Dumb name but interesting car. Honda knows how to put a car together, and anyone doubting the family appeal of rear seat entertainment for your kids with a built in PlayStation 5 and 4K movies is wrong or has no kids. Sony’s consoles, screens, sound & cameras are absolute class

Shouldn’t have eaten shellfish; Afeela shit coming on

Sorry I stick with tesla

afeela lika 'entrainment'a isa typoa

I suppose 'ALEEFA' was taken, so they settled. I'm bouta AFEELA me some entrainment tho, whatever that is!

Entrainment provided by Sony 😂😂

Brilliant a feel ya

Whoaa great name i suggested this to Mr. Musk 1 month ago! To partner his car with Sony? It's getting a little too frequent with these coincidences!

Entrainment? 🤔

Afeela this project isn't going to succeed.

Not as good as tesla sadly

They could not think of a dummer name

What happened to vehicles coming out every 5 years when there was actually something new.

Afeela? What a random unmemorable name.

What kind of shit*y name is that? 😂 I’ve been trying to decipher that for the past minute

Fix the spelling.

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Sony and Honda reveal their car brand, Afeela | CNN BusinessSony Honda Mobility chief executive Yasuhide Mizuno said the car will have safety and driver assistance systems from Honda along with entrainment and interactive features from Sony Any Border news yet .. come on man Possibly good tech/engineering pairing. Not so attractive brand name. AFEELA Fanatic
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