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'Absolute transparency is needed': Advertising and marketing industry body expresses disappointment in SPH Media case

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SINGAPORE — The Association of Advertising and Marketing Singapore (AAMS) expressed disappointment following news of SPH Media's inflation of circulation numbers, saying that absolute transparency is needed from a major news group that not just generations of Singaporeans, but so many local and multinationa

"As a National medium, and virtually the voice of Singapore, one would expect its responsibility to extend well beyond just commercial boundaries," said AAMS president Goh Shufen in a statement on Wednesday .

The Straits Times reported on Monday that daily circulation numbers of SPH Media titles — which includes ST and Lianhe Zaobao — had been inflated by between 85,000 and 95,000, or about 10 to 12 per cent of the reported daily average circulation.WHAT THE SPH MEDIA CEO SAID ABOUT CIRCULATION DATA Responding to this, Ms Goh, the AAMS chief, said this does not"exonerate the practice of falsifying circulation figures".

Another, budget airline Scoot, said: “We do not comment on confidential agreements, including our media strategies and investments, and will address them offline with the respective parties.”

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'Absolute transparency is needed': Advertising and marketing industry body expresses disappointment in SPH Media caseThe Association of Advertising & Marketing Singapore (AAMS) said one would expect SPH's responsibility to extend well beyond just commercial boundaries, given its role as a national medium. Is the umbrage joke still around? I wish it doesn’t die out Is Mr Umbrage going to give his bonus back to straits_times? It was earned based on fraudulent data. Would also like to know what penalties IMDAsg is going to impose. Or is it going to be swept under the carpet?
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SGX reviewing SPH Media circulation information; investor watchdog urges 'no let up' if market deliberately misledSINGAPORE — The operator of Singapore's stock market, the Singapore Exchange (SGX) Group, is reviewing SPH Media’s circulation information, following news that the organisation inflated the circulation numbers of some of its publications by 10 to 12 per cent.
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SPH Media’s inflated circulation numbers could erode trust of readers and business partners: Marketing expertsMisleading data could result in ineffective advertising spending and lower business sales, says one senior marketing lecturer. 'could'? It is fraud, plain & simple.
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