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Retail merchants see increase in sales following Jacksonville Jaguars' division title - Jacksonville Business Journal

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Jaguars merchandise sees big sales increase after Saturday's victory

On Saturday, the Jacksonville Jaguars clinched a division title for just the fourth time in franchise history, and fans have quickly bought Jaguars merchandise to celebrate the feat.

It isn't just the big retail outlets benefitting from the Jaguars' successful run to the playoffs. Sports Mania at 1Mathew Smith helps run his family’s business and is currently at the helm of ordering new inventory. Smith said he ordered 385 Lawrence Nike jerseys, and while most have shipped, he still has about 80 in stock.

Since Saturday’s big win, co-owner Emily Rosete said they have been"cranking out orders and striking while the iron is hot."

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