Somewhere in the depths of Toyota’s vehicle assembly plant in Durban, perhaps in a secret room known only to a handful of people, sits a magic crystal ball*. It used to live in WesBank’s Joburg HQ, where, early each year, successive CEOs would use it to help predict that year’s new-vehicle market.
The crystal ball was obviously magic because, almost without exception, those predictions were eerily accurate. Eventually, however, the power waned; maybe it was staleness or simply that even magic couldn’t forecast how consumers and business would react to absurd economic policy...
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It’s a global issue.
times are tough, we don’t have money for new cars.