Tuesday's lawsuit by the administration of President Joe Biden, a Democrat, follows a 2020 antitrust lawsuit brought against Google during the term of Donald Trump, a Republican.
Colorado Attorney General Phil Weiser said that Google's dominance had led to higher fees for advertisers and less money for publishers with ad space to offer. "We are taking action by filing this lawsuit to unwind Google’s monopoly and restore competition to the digital advertising business," he said in a statement.In addition to its well-known search, which is free, Google makes revenue through its interlocking ad tech businesses.
Tuesday's lawsuit raises concerns about certain products in the ad tech stack, where publishers and advertisers buy and sell ad space. That business was about $31.7 billion in 2021 or 12.3 percent of Google’s total revenue. About 70% of that revenue goes to publishers. The lawsuit lays out a number of Google's attempts to dominate the advertising market, with the government arguing that the company has the "tech tools to quash the threat" of competitors.
Breaking down the tech monopolies such as Google, Facebook and Twitter can help with healthier competitions in the market. I hope DOJ wins the lawsuit. Normally I want the government to have less power. This is a rare exception i prefer the DOJ to win over these tech titans.
time to revisit - 'don't be evil' ?
I need an app
(And then none, neither Bing by Microsoft, has still superated the incredible potence of the AI of Google✌️Search✌️ Repeat: who deserves deserves🤩😉🤩)
'Evolution through Competition' who deserves deserves😉 and simply applyng the best Google's slogan✌️ we could learn to admire the better and the best🤩 in saint PEACE✌️❤️✌️
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