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Inflation biggest threat to business say CEOs

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38% of CEOs cited rising prices as the main risk to their business, compared to over a quarter being worried about macroeconomic volatility and 22% who cited geopolitical conflict, new research by PwC shows.

38% cited rising prices as the main risk, compared to over a quarter being worried about macroeconomic volatility and 22% who cited geopolitical conflict.

But 79% of Irish CEOs said they do not plan to reduce the size of their workforce in the next year, 89% do not plan to reduce staff pay, while 71% will not implement hire freezes. "Re-evaluating their operating models, continued investment in critical areas and putting their people front and centre are key to ensuring resilience," he said.

More than half cited changes in regulation, with 51% referring to skills shortages, technology disruptors and just under half pointing to changing customer demand. Over two thirds said that their company has already made a net zero commitment or are working towards making this commitment, up from 55% last year.

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