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Amazon could be sitting on another $3.5 billion business, Morgan Stanley says

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Amazon’s Buy with Prime service could help rake in billions of dollars for the e-commerce giant.

Amazon could have another winner with its Buy with Prime service, according to Morgan Stanley. The company started out as an online bookseller, morphed into an e-commerce giant and tackled cloud computing with Amazon Web Services. Its newest program, Buy with Prime , allows Prime members who purchase from another retailer's website to check out using their Amazon account and receive free, two-day delivery. The service could rake in billions for Amazon , analyst Brian Nowak said.

mountain Amazon's year-to-date performance Every 2% of non-Amazon.com packages that shift to Buy with Prime would add $5.9 billion to Amazon's 2025 revenue and $1 billion to annual earnings before interest and taxes , he estimated in a note Tuesday. His bull case of 5% of non-Amazon volume translates to $3.5 billion of annual EBIT.

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