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Big Tech earnings show digital ads market not out of the woods

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After a challenging 2022, fourth-quarter results from Alphabet, Meta Platforms and Snap showed they were not yet in the clear.

A 3D printed Facebook's new rebrand logo Meta is seen in front of displayed Google logo in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration/FilesFeb 3 - After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter results this week from Alphabet, Meta Platforms and Snap showed they were not yet in the clear.

The health of the advertising industry closely mirrors the economy, and many advertisers have pared back their marketing budgets in response to record-high inflation rates and continued uncertainty about a recession.on Thursday reported a slight fall in quarterly ad revenue, missing Wall Street expectations and surprising investors as the world's largest digital ad platform has traditionally been resilient compared to smaller rivals.

"For a company the size of Google and as influential as Google to have such disappointing results, won't turn around in one quarter," said Evelyn Mitchell, an analyst at Insider Intelligence.

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BigTech laying off 10s of thousands everywhere Let’s spin it as positive 🤡 MSM 👇🏻

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