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Alcohol industry continues efforts to reach pre-Covid highs: spirit producer

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The alcohol industry in South Africa remains as competitive and dynamic as ever as the list of beverage options available to consumers continues to grow, the country’s largest independent spirits group Edward Snell & Co said this week.

Despite security improvements to the business, Edward Snell experienced an escalation in armed robbery attempts on its transporting trucks.

A report by Euromonitor International, commissioned in 2021 by the South African Liquor Brandowners Association, Beer Association of South Africa and Vinpro, found that the illicit market in South Africa grew by 10% in volume terms from 2017 to 2020. The total share of illicit alcohol in 2020 was estimated to be worth R20.5bn and comprised 22% of total alcohol volumes.in the Eastern Cape remain a lowlight for the industry.

She said on a more positive note, consumers’ changing preferences had seen the industry evolve and develop new product categories such as ready-to-drink items which included hard seltzers, canned cocktails and non-alcoholic spritzers. She said the explosion in celebrity-owned and endorsed alcohol brands were further disrupters to the industry. Cassper Nyovest’s Billiato, Tendai “Beast” Mtawarira’s The Beast Wine Collection and Bonang Matheba’s House of BNG were three recent examples.wine grape harvest run-up, which runs from January to April — the second of four crop estimates by viticulturists and producer cellars — indicated a smaller crop than in 2022 and the first estimate that was published in December 2022.

 

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