Pac-12 media rights: Kliavkoff has made no secret about his strategy (and interest in streaming companies)

On Feb. 2, Pac-12 commissioner George Kliavkoff appeared on a sports business podcast and laid out, in blunt terms, his strategy for securing a media rights contract — specifically with regard to the crucial question of content access.

,’ he offered: “We really want our content to be available to any of our fans who want to see it. I’ve set a goal that our content should be available to any piece of glass connected to the internet.” For all the uncertainty, this much is clear: Kliavkoff’s strategy is a direct result of decade-long frustration over the Pac-12 Networks’ horrendous distribution.

During his remarks at Pac-12 football media day last July, he noted that the forthcoming distribution deal was “highly likely” to involve a major digital media company.

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