The US Federal Trade Commission is well aware of AI's big boom, and it's not amused by some of the "breathless" hype surrounding it, particularly from the companies that peddle the technology.directed at Silicon Valley heavyweights and the countless other businesses that tout AI to customers, reminding them that "false or unsubstantiated claims about a product's efficacy" is the FTC's "bread and butter.
Keeping a discerning outlook, the FTC views artificial intelligence as an "ambiguous term," and above all a "marketing term." "Right now it's a hot one," the agency added. "And at the FTC, one thing we know about hot marketing terms is that some advertisers won't be able to stop themselves from overusing and abusing them."One of the main concerns of the FTC is whether businesses are exaggerating what their AI products can do, such as deceptive performance claims that "lack scientific support" or only apply to "certain types of users or under certain conditions.
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