Gartner Says Top Performing Brands Prioritize First-Party Data Acquisition and Advertising Agility

  • 📰 Gartner_inc
  • ⏱ Reading Time:
  • 35 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 53%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

New from GartnerMKTG: Here are the 2022-23 Gartner Genius Brands, with key marketing attributes such as advertising agility & customer data transparency. Learn more here: CMO MarketingTips

Annual Gartner Digital IQ Index Identifies Attributes of Genius Brands to Help CMOs Define Effective Digital Marketing Roadmaps in 2023within the latest Gartner Digital IQ Index,* identifying the best-in-class brands across 15 industries. Forty-five of the 1,402 brands analyzed were categorized as “Genius” this year .

On average, Genius Brands achieved 10.9x more site traffic than their peers in 2022 and grew their revenue by 8.6% in 2021 relative to 2020. For each brand, Gartner measures hundreds of data points across four key marketing dimensions – site, digital marketing channels, social media and path to purchase – in a quest to quantify a brand’s digital aptitude and digital maturity relative to its industry peers. The best-in-class brands in each industry are categorized as “Genius Brands.”

“Understanding what Genius Brands collectively do better than their peers can help CMOs develop roadmaps and leverage best-practices to improve their own brands’ digital maturity," said

このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 455. in JP
 

コメントありがとうございます。コメントは審査後に公開されます。

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Gartner Announces Gartner CFO & Finance Executive ConferenceLooking to attend a CFO conference? GartnerFinance just announced theirs starting May 31 this year. Read the press release here.
ソース: Gartner_inc - 🏆 455. / 53 続きを読む »

Gartner Predicts Three Ways Autonomous Technologies Will Impact the FP&A and Controller Functions in FinanceGartnerFinance predicts 3 ways autonomous technologies will impact the FP&A and controller functions in finance. Read the press release here: CFO Gartner_inc
ソース: Gartner_inc - 🏆 455. / 53 続きを読む »