The wellness market keeps booming

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Wellness is increasingly a key priority for consumers, according to the latest research from consulting firm McKinsey & Company.

Wellness is increasingly a key priority for consumers, according to the latestThe estimated spend on wellness products and services is more than $450 billion in the United States and rising at more than 5% annually, McKinsey found.

Digestive or gut health, women's health and sexual health are among the areas driving more of that spending and purchasing power, Anna Pione, a partner at McKinsey, tells Axios.Millennials are the key group to watch. They prioritize health and wellness more than any other generation, Pione says.

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am I the only one bothered by the fact that the graph only has the '%' on the health bar

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