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These luxury watches have beaten stocks by more than 100pc

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Prices for Rolex, Patek Philippe and Audemars Piguet watches increased by 20 per cent a year since 2018, outpacing 8 per cent annual returns in benchmark US stocks.

Prices for a basket of so-called independent brand watches including FP Journe, H. MoserCie and De Bethune – a small Swiss producer which is majority owned by WatchBox – returned 15 per cent over the same period. The report touts luxury watches as an alternative asset class to stocks, bonds, art and wine.P 500 had a compound annual growth rate of 12 per cent between 2012 and 2022, while Rolex, Patek and AP watches averaged 7 per cent.

More than 60 per cent of transactions were online compared to 15 per cent for new purchases. While men still make up the majority of buyers, the number of female and younger collectors is growing rapidly, she added. Philadelphia-based WatchBox is one of the top sellers of pre-owned watches in the world with operations in the US, Switzerland and Hong Kong and backers including former NBA great Michael Jordan and activist investor Bill Ackman.secondary luxury watch market

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