It also gets results, according to marketing pros. When users post content about a brand on their own channels, it gets the brand in front of new audiences. UGC also provides strong returns when posted on a brand's own channel.
"This is the perfect placement for such a request," Clare Jones, the company's marketing manager, said."The sign is out of the box, switched on, and looking awesome.
Since implementing UGC Reels and TikTok videos for ads, her company has seen a fourfold increase in click-through rates, a 50% decrease in cost per click, and a return on ad spend ranging from four to 14 times more than its previous two to six campaigns. McNevin also suggests that her clients add UGC to product landing pages to show off how it's being used by real customers."Once you have the content, there's so many ways that you can use it," she said, encouraging brands to get creative about how they repurpose UGC.