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Pornhub has been accused of profiting from abuse. Why has an 'ethical' investment firm bought it?

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The world's biggest internet pornography site has faced growing backlash. Now, an 'ethical' private equity company has purchased it.

Ethical Capital Partners announced its purchase of Pornhub parent company MindGeek this week.This article contains references to rape and child sexual abuse.

New owner Ethical Capital Partners "seeks out investment opportunities in industries that require principled ethical leadership", the Ottawa-based firm's chair Rocco Meliambro said in a statement."Our philosophy is rooted in identifying properties amenable to our responsible investment approach and that have the potential to create attractive returns over a compelling time horizon," he said.

Founded in 2004, MindGeek operates a large portfolio of adult entertainment sites, including Pornhub, YouPorn, Redtube and Men.com.

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If you or someone you know is impacted by sexual assault, call 1800RESPECT on 1800 737 732 or visit In an emergency, call 000. Anyone seeking information relating to sexual abuse can contact Bravehearts on 1800 272 831 or Blue Knot on 1300 657 380.

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