Toronto Star publisher urges Canadian business to dedicate 20% of ad budget to local media

To counter these trends, the federal government has put forward Bill C-18, which would require digital giants to negotiate deals that would compensate Canadian media companies for linking to or otherwise repurposing their content online.

He’d like to see the federal government increase its spending on COVID-19, reconciliation and affordability advertising in Canadian media, saying Torstar papers and their digital platforms received 0.27 per cent or less than $400,000 of a recent $140 million budget. Bitove also wants to see corporate Canada increase its local advertising spend, after he heard that “one of Canada’s leading institutions whose values are 100 per cent aligned with our company” spent $50 million on ads last year. His company’s share of that spending was less than one per cent.

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Toronto Star owner calls on Canadian companies to spend 20% of ad budget on local media - BNN BloombergThe publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media. ya ok ******* Toronto Star asks feds for ---- millions more taxpayer dollars By Jonathan Bradley -February 7, 2022 Good business model.
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