A new publicly traded company will be formed that houses the UFC and WWE brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.The companies put the enterprise value of UFC at $12.1 billion and WWE at $9.3 billion.
Rumors swirled about who would possibly be interested in buying WWE, with chatter focusing on companies such as Endeavor, Disney, Fox, Comcast, Amazon and Saudi Arabia’s Public Investment Fund. The company held its marquee event, WrestleMania, over the weekend. Last year, WWE booked revenue of $1.3 billion.
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Oooo can we get more Brawl For All’s?
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UFC, WWE combine to form $21.4B sports entertainment companyWWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.
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UFC, WWE combine to form $21.4B sports entertainment companyLess than 12 hours after the conclusion of WWE's marquee event, Wrestlemania, the company was sold to Endeavor, who plans to combined the WWE and UFC into one company.
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