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UFC, WWE combine to form $21.4B sports entertainment company

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A new publicly traded company will house the UFC and World Wrestling Entertainment brands, with Endeavor Group Holdings Inc.

taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.The new business, which does not yet have a name, will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role at the new company. Dana White will continue as president of UFC and Nick Khan will be president at WWE.

Ties already exists talent wise between WWE and UFC, with stars such as Brock Lesnar and Ronda Rousey crossing over between the two businesses. The announcement of the WWE sale arrives after McMahon, the founder and majority shareholder of WWE, returned to the company in January and said that it could be up for sale.

"It makes all the sense in the world for all these synergies that we have to extract all of the value that we can out of the marketplace," he explained. The company is also a social media powerhouse. It surpassed 16 billion social video views in the final quarter of last year. It has nearly 94 million YouTube subscribers and has more than 20 million followers on TikTok. Its female wrestlers comprise five out of the top 15 most followed female athletes in the world, across Facebook, TwitterWWE had more than 7.5 billion digital and social media views in January and February of this year, up 15% from the same time frame a year ago.

 

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UFC and WWE combine to create $21.4B entertainment companyUltimate Fighting Championship owner Endeavor Group Holdings Inc. and WWE are combining to create at $21.4 billion sports entertainment company, a business that will share a diverse audience and expansive social media reach. A new publicly traded company will be formed that houses the UFC and WWE brands. Endeavor will hold a 51% controlling interest in the new company once the deal is complete. Existing WWE shareholders will hold a 49% stake in the new company. We will finally see Conor McGregor in the WWE. Cue up the inter-promotional PowerSlap PPV. To the bank
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