Business-savvy Fresh Talents Capture Buyer Attention in Shanghai

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Raxxy, a down-jacket label with a patented woven technique, caught the eye of many buyers during the fall edition of Shanghai Fashion Week.

Ian Hylton black silk-wool blend Chinese blazer; Chen Peng puffer jacket; Kod Kuće silver ring; Lama Hourani gold ring with diamond and ruby; VII Victor Wang cape coat; Bad Binch TongTong bomber jacket; Empty Behaviour mules; Yueqi Qi denim with black print jacket; Rui animal tube top; Ximon Lee leather hooded top; Caroline Hu pink shredded knit with roses top and skirt; Zimo jacket with buttons and Ruohan knit.

With Shanghai Fashion Week opening up to overseas buyers again and more and more Chinese brands beginning to understand how to embrace the overseas markets, I think the future is full of possibilities and I’m very much looking forward to subsequent collaborations.Impression of the week: Fashion does not need to be labeled by their nationality. Shanghai Fashion Week itself is an authoritative international stage, it welcomes all brands from all over the world, and it is a breeding ground for a growing number of emerging brands. With both the global market and the China market returning to normal life, there will be more communication between China and the world. The market will get more competitive, but usher in fresh blood faster.

recovery — it will be a time that established brands can cultivate a new group of shoppers and explore new ways of shopping.2022 has been a challenging year for many designers, but it’s great to see that most designers have shown incredible resilience. I also felt that many designers are relatively less willing to take risks this season, with the commercial aspect of their works becoming a little more apparent.

 

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