Old Navy, owned by Gap Inc.\n \n , said it is doubling the number of new spring dresses with pockets this season because that’s what shoppers want. This insight, according to the retailer, came from a survey conducted in February of more than 500 women , of whom more than half said their favorite dresses have pockets. The reasons why they prefer pockets ranged from keeping hands warm to pockets being convenient for holding small items, thus allowing women to forgo handbags.
” Old Navy’s fourth-quarter sales fell 6% over the previous year, while sales at its stores open at least a year fell 7%. But the sales slump came amid declining sales in the same period for all of Gap Inc. divisions, including its namesake Gap brand, Banana Republic and Athleta. Overall sales during the quarter for Gap Inc. tumbled 6% from a year ago. Still, Old Navy historically has been the star of the group, accounting for a majority of Gap Inc.’s revenue.
I frequently shop there and every one piece outfit has pockets except workout jumpsuits. And it’s been that way for at least 2 years lol. What are they talking about
How about they just get consistent sizing and material doe their jeans,then I'll come back
Pockets in dresses are the best
Not sure pockets are the answer. Their selection and quality has gone downhill. Fabric is so cheap it's almost see through.
maybe they shouldn't have turned it into the Gap. Men's section is pathetic, prices the same.
I'm not mad at that 🤷🏽♀️
How about consistent sizing to go with those pockets? If they could go back to having their sizes actually be accurate that would be great.
Okay but if its black and has pockets Im in
Nothing satirical about my need for pockets in/on everything
Awesome. Hopefully they'll cease vanity-sizing their 0s & XS while they're at it. Everything there is so tent-like.
Trying to treat women like we’re real instead of some fake fashion industry illusion is an awfully good idea.
Dresses with pockets. Yes. More of this.
High prices on low quality clothes is the issue OldNavy not pockets the fit is terrible & need to carry big & tall for men at the stores💯
Fukkkk we’ve been trying to tell you all this for years.
Not including pockets in the first place is all a plot for women to buy more purses.
ChristophGolden keep talking I’m listening
It’s not interesting. It’s smart. Women like pockets in dresses in 2023 shocking I know. 🙄
Lol 😂 what on earth
Yeah not enough pockets is not OldNavy issue. I used to buy alot of my daughters clothing there, but the last 2 years or so thier selection and designs have been awful. Not to mention the new store layout a lot of the stores have transitioned to is horrible as well.