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Dublin-born former UFC exec says WWE merger a ‘bigger deal than Man United takeover’

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The $21 billion merger of Ultimate Fighting Championship’s parent company Endeavor with World Wrestling Entertainment will change how fans watch sport, says David Allen

The merger of the world’s biggest mixed martial arts and professional wrestling promoters is more significant for sports fans than the sale takeover of Manchester United, according to the Irishman who was once a senior executive in the Ultimate Fighting Championship .

Last week, Endeavor, UFC’s parent company, announced a $21 billion merger with World Wrestling Entertainment , with Endeavor retaining 51 per cent of stock and WWE shareholders the remaining 49 per ...

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