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Is Bud Light's 'Inclusive' Marketing Good for Business?

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A new Bud Light marketing campaign with transgender influencer Dylan Mulvaney sparked debate on whether 'inclusivity' is good for business. Compare potential biases and similarities from foxbusiness, cnnbusiness and newsweek:

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.

It happens again and again: Nike and social-justice advocate Colin Kaepernick. M&M’s and female “spokescandies.” And last week, Bud Light and its parent company Anheuser Busch were targeted by singer Kid Rock and others after partnering with Dylan Mulvaney, a transgender woman and influencer, in its marketing.

The phrase “get woke go broke,” employed by some conservatives on social media, suggests that brands which employ inclusive campaigns are angering a significant...

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FoxBusiness CNNBusiness Newsweek The best thing for business is to keep religion and politics (and politically charged topics) away from advertising.

FoxBusiness CNNBusiness Newsweek This Bud Light story can be an example for Marketing & Business students of how progressive's ruin any/all businesses (or cities) that they are in charge of leading. This CNN headline can be used as an example for (future) history students of how progressives ruined the MSM.

FoxBusiness CNNBusiness Newsweek It’s not. I’ve stopped purchasing AB/InBev products as a result. And I’m in their prime demographic. See ya Bud!

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Bud Light's inclusive ad campaigns are good for business, experts say | CNN BusinessCompany X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat. Sooooo lucrative 😂😂😂 Lmfao, sure they r, Jesus Christ the shit ur fake news organization will peddle for the woke left crazies
ソース: CNN - 🏆 4. / 95 続きを読む »