International sensation: Last year, Netflix announced there will be a second season of the successful ‘Squid Game’, which has sparked many Korean directors to venture into the global market.
– NetflixWhile Jo Hyun-rae, president of the Korea Creative Content Agency, was confident about the power of Korean pop culture and recognised its potential when the KBS drama seriesand its lead actor Bae Yong-joon achieved popularity in Asian markets outside of Korea in 2002, it was not too long ago that he began to feel Korea could play a more active role in the highly competitive global contents industry.
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